Resources

 

Emily Bouchard, MSSW, Managing Partner


Since 2004 Emily has worked with ultra-high-net-worth families on strengthening trust, improving communication, and preparing family members to take on roles and responsibilities in their family businesses, estate plans and philanthropic endeavors.


Emily has facilitated over 130 family meetings spanning three generations where their net-worth ranged from $2m to $1.5b. She has also worked with over 100 affluent women on building their confidence and competence in their financial decision-making. She joined the Wealth Legacy Group in 2009 and became managing partner in 2010.


In 2015 Emily became the “family transitions” faculty member of the Exit Planning Institute. She works collaboratively with families and their advisors to support family members through some of the most challenging decisions


and life events they will ever face. She presents, facilitates, and coaches women, couples, families, and groups on addressing the emotional issues related to life’s transitions.


Since 2003, Emily has been considered a leading expert in the field of blended family dynamics. She has been featured in popular media, including The Today Show, CNN, WSJ, Bloomberg Businessweek and The New York Times. Emily co-authored, with L. Paul Hood Jr., Estate Planning for the Blended Family.


Emily earned a B.A. with honors in Child Development from the University of Pennsylvania, and a Masters Degree in Social Work from the University of Texas at Arlington. Wanting to better understand the repeated dynamics she witnessed again and again in families, she became certified as a Money Coach for individuals, couples and businesses in 2008 through the Money Coaching Institute.


Emily currently lives in the San Francisco Bay Area of northern California.

When it Comes to Money, Know Who is Driving

When it Comes to Money, Know Who is Driving
Money Types will Assist or Derail Financial Conversations"Valerie" (not her real name to protect her privacy), newly engaged to Bob who has two children from his prior marriage, is meeting with Bob and his long time male estate-planning attorney. The attorney and Bob are talking about possible structures to use to avoid taxes and protect his key co...
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The Secret to Having a Healthy Marriage: Know How to Talk about Money

The Secret to Having a Healthy Marriage: Know How to Talk about Money
To kick off Women's Money Week 2017, #wmweek17, this article is dedicated to money in relationships.For those of you who are excitedly and intentionally planning your 2017 wedding, I invite you to consider investing in the health and longevity of your MARRIAGE in the best way possible. How? By knowing how to talk about the most taboo subject in rel...
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When it Comes to Money, Know Who is Driving: Your Money Types will Assist or Derail Financial Conversations

When it Comes to Money, Know Who is Driving: Your Money Types will Assist or Derail Financial Conversations
"Valerie" (not her real name to protect her privacy), newly engaged to Bob who has two children from his prior marriage, is meeting with Bob and his long time male estate-planning attorney. The attorney and Bob are talking about possible structures to use to avoid taxes and protect his key concerns as they relate to his children and begin...
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Invest in the Two C's for Financial Well Being

Angela* (not her real name to protect her privacy) was overwhelmed after winning a large settlement when her divorce was finalized. She hadn't just lost her husband. She also lost her financial adviser. Her financial well-being was in jeopardy.First, what is "Financial Well-Being"? Michael Cole, president of Ascent, explains financial well-being th...
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Winter Solstice Revisited: Bringing new light to the darkest day of the year

Winter Solstice Revisited: Bringing new light to the darkest day of the year

With this being the Winter Solstice, I wanted to brighten your day — and maybe help spark your creativity — by sharing a ritual I created when I was a new stepmother.

Shining a Light on the Darkest Day of the Year

In my blended family, Christmas Day was particularly stressful, as my stepdaughters wanted to physically be with both of their parents at the same time. Their mother was more attached to being with her girls on Christmas day, so their father and I worked around her need. We wanted to create a ritual that would be satisfying and would not conflict with what anyone else wanted.

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Antidote to Holiday Dread: How to Communicate Across the Great Divide


Are you dreading the holidays given the current political climate? Are you anticipating conflict ruining your family fun? If so, this article is for you!

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Surprising Lessons about Financial Health from the Very Wealthy

100dollarheartwithcoinsMoney is one of the most evocative aspects of our lives. Having spent over ten years working with wealthy families, I can assure you that “financial health” has very little to do with how much money we have. What matters most is being emotionally intelligent.

 

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Family Businesses: Recognizing the areas of conflict at the intersection of Family, Ownership, and Management

Family Businesses: Recognizing the areas of conflict at the intersection of Family, Ownership, and Management

Our family business governance specialist, Jim Rappaport teamed up with estate planning attorney Pat Annino in presenting at the Family Firm Institute's conference in London last year on what it takes to be resilient in family businesses.  They highlight some of the key aspects of their presentation in this recent article from FFI -- Resilience: An essential approach to the boundaries among family, business, and ownership for the sustainabiilty of the system

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Prenuptial Agreements, Part 2: Common Prenup Mistakes to Avoid

Beware! If you believe you’ve already figured out what you will do in case you divorce…there are many things you may not have considered or realized are important to discuss before you sign your prenup. Learning what you "don’t know that you don’t know" is essential, and how you go about it can either strengthen or derail your relationship!

In this second part of a conversation with Erik Newton -- former family law attorney and current publisher and producer of Together Magazine and Podcast– we discuss:

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Stealth Wealth: The Hidden Challenges of Success

Wealth Legacy Group's founder and CEO, Jamie Traeger-Muney was featured in this insightful and well-researched piece from NPR's MarketPlace called "Stealthy Wealthy".

 

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PreNuptial Agreements: A Powerful Way to Start your Marriage

 

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Tips for Gracious Giving During the Holiday Season

100dollarheartwithcoinsTis’ the season to connect with loved ones, make merry, and contend with multiple decisions related to spending and giving.

Over the years, we have encountered the following challenges faced by our clients who want to be less stressed, and more intentional, when it comes to their giving. We thought we would share these concerns along with quick tips for how to approach them effectively.

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Support for Mindful Giving this Holiday Season


With the holidays fast approaching, there is likely to be additional stress amidst the fun around gifts and giving. We want to do what we can to support you in having the healthiest, happiest holidays ever… when it comes to MONEY!

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Wealth Psychology and Financial Therapy Stir up all Kinds of Emotions

Jamie Traeger-MuneyWealth psychologist, Jamie Traeger-Muney, is finding herself more and more in the role of thought leader in a field that is evocative and controversial.  Her message is consistent and clear - vilifying the rich is harmful to society. Polarizing statements that put everyone into one group and speak uniformly about those who have the same identified characteristics leads to furthering the problems we seek to change. The media plays an important role in either fanning the flames of hostile envy and micro (and macro) aggression against the wealthy, or in educating everyone about how to build bridges and bring disparit groups together by identifying common experiences and how we are all uniquely human.

We continue to make a concerted effort whenever we are approached by a reporter to speak on behalf of the marginalized and isolated clients we serve who often feel they need to have their wealth remain hidden for fear of judgment, attack, and shame. We have yet to see where shaming someone leads to a positive outcome.  It is our sincere hope, as well as our expressed purpose, to shine a light on dysfunctional approaches to wealth-disparity and to bring about a shift in thinking and speaking about those who are considered wealthy. A wise man once said: "If you want to be rich, bless them, instead of criticizing those who are."

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How Does your Personality Impact your Spending Habits?

spending habitsEmily Bouchard, managing partner of WLG, was interviewed for an article looking at common "money personalities". In the article, the five money personalities described are:

  • Optimists
  • Conservatives
  • Risk Takers
  • Thinkers
  • Emotional Spenders

Here's an excerpt from the "Thinkers" section: 

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What you Need to Know if you Have a Family Owned Business

"Family owned businesses generate 60% of the country's employment and 78% of jobs created." -- Bloombergmpower radio show

MPower Radio invited Emily Bouchard to share insights about family businesses and the complex dynamics families face, such as:

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Financial Therapy: Addressing the Rich Stigma and Hostile Envy

Excerpt from article in Comstock Magazine:Comstock Ben Franklin crying

The Rich Stigma

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What to do When His Grown Children are Afraid You're a Gold Digger

[Note: This article first appeared in Emily Bouchard's "On The Money Column" in StepMom Magazine]

The pervasive cultural label of a stepmother being an untrustworthy gold digger often leads to legal battles and destruction of family ties. There are some key communication strategies professionals use successfully with stepfamilies to avoid these outcomes.  One such professional is Liz Oakley, who has worked in the estate planning field for the last 11 years.  Oakley has seen it all – from irate family members with accusatory claims to many innocent and weepy stepmoms. Oakley says: “It is all too often a case where no amount of evidence will change anyone's opinions. I've found that families who keep the communication lines open, and who can discuss their problems like adults, often reach some kind of a mutual understanding of the other party. That's very important in reorganized families, keeping the communication lines open."

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Best Kept Secret: PreNups Strengthen Second (or Third) Marriages

[Note: This article first appeared in Emily Bouchard's "On the Money" column in StepMom Magazine]

How well a couple communicates when there’s conflict is the key indicator as to whether or not they will stay together for the long run.  Since conflict about money is often cited as a leading cause for divorce, knowing how to talk about money successfully is one of the most important skills a couple can develop.  Turns out that navigating the questions relevant to pre-nuptial agreements – questions related to what happens with your assets and debts before, during and after you are married -- is a great way to build those skills.

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Blended Family Back to School Budgeting

[NOTE: This article first appeared in Emily Bouchard's "On the Money" column in StepMom Magazine]

September signifies the end of summer, the beginning of school routines, and great opportunities for life lessons regarding spending and choices. For those of you who are already in the swing of school, with an early August start date, this column will give you great ideas for next year, as well as a chance to evaluate what worked and what you’d like to improve in the future.

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Latest News

Money Types will Assist or Derail Financial Conversations"Valerie" (not her real name to protect her privacy), newly engaged to Bob who has two children from his prior marriage, is meeting with Bob and his long time male estate-planning attorney. The...
Jamie writes: "To truly calculate your net worth, you must consider all of your assets. Now, let me be clear, as a coach and a consultant to some of the world's wealthiest people, I am not simply talking about real estate, jewelry, or other types of ...

Recent Blogs

This week, I'm turning 50 and I thought the best gift I would receive was finishing the first draft of my book, Thrive & Help Thrive. The concept of the book is the more we leverage our True Net Worth (our talents, trusts, treasures & time) t...
​The number one concern we hear from our clients is the worry that their wealth will negatively impact their children and grandchildren, causing them to be spoiled, entitled, and to lack motivation.Questions like these are keeping thoughtful parents ...